New Plant-Based Egg Alternative Makes Going Vegan A Lot More Accessible

Switching to a plant-based diet, whether it be for ethical or environmental reasons, often comes with a cost increase. Outside of tofu, there’s not a lot of cost-effective vegan options out there.

Plant-based eggs is a category that’s particularly expensive. A bottle of JUST, equivalent to 8 eggs, costs $4.50 ($6 for a dozen). Follow Your Heart, a powder egg alternative, can cost $7 for a carton that’s equivalent to a dozen.

A new alternative, Zero Egg, has just emerged onto the market and hopes to make vegan eggs a lot more accessible. Their product, a mix of potato, pea, chickpea, and soy protein, costs 11 to 18 cents per egg, or just over $2 per dozen. It claims to have price parity to a dozen cage-free eggs, which sell at retail for about $3-$4 per dozen.

Zero Egg comes in two varieties: a formula ideal for egg replacement in scrambles, and another meant to substitute into baking mixes. The brand’s big selling point is texture, as it claims to be more fluffy than other egg alternatives available. However, it also is more versatile, as not all egg alternatives can be used for both scrambling and baking.

Nutritionally, Zero Egg’s product contains about 40% of the protein of an egg per serving (roughly 2.5 grams), but is a complete protein source. Environmentally, it uses 93% less water to produce than standard eggs.

As for cost, Zero Egg was able to bring that down through working with co-packers. They didn’t need a novel new factory process to make their substitute, making it easier to produce at scale.

Any restaurants that use Zero Egg will have ways to make it identifiable, including toothpick flags that can be stuck into sandwiches, akin to what Impossible Foods did with its initial burger launch.

Zero Egg will be available to restaurants via Gordon Food Service starting on World Egg Day, October 9th. A retail product will be hitting stores some time in the next couple of years, but there is also a “Home Store” option for any consumers who want to try to access the vegan egg through there.