YouTube Star David Dobrik Launches A Pizza-Inspired Snack Brand

Photo: Dante Velasquez Jr.
Photo: Dante Velasquez Jr.
Photo: Dante Velasquez Jr.
Photo: Dante Velasquez Jr.
Photo: Dante Velasquez Jr.

David Dobrik’s pizza empire just got a crunchy upgrade. The YouTuber-turned-pizza-mogul is diving headfirst into the snack game with the launch of his newest venture: Doughbrik’s Wavers, a wavy chip line debuting with two flavors that are as chaotic and craveable as late-night cravings themselves—Late Night Pizza and Spicy Pickle.

Teased during the biggest weekend in Indio, the first drop of Wavers will be quietly handed out at invite-only events, giving early tasters a preview of what Dobrik calls his “snack love letter” to pizza and friendship. Made in collaboration with Tastemaker Foods and snack industry vets Adam Cohen and Jerry Bello, the chips feature bold, nostalgic flavors in fun, imperfect shapes—because every bite should hit different.

“I love pizza because I grew up in the suburbs of Chicago, and it was the food that brought all of my friends together,” Dobrik shares. “As a Chicagoan, pizza is a big part of our DNA, and anytime there was a gathering, pizza was involved.”

The limited-edition bags will drop online for pre-order soon, ahead of a wider launch this summer. So if you’ve ever wanted your chips to taste like a leftover slice or a tangy pickle with a kick, Dobrik just made that dream a reality.

More content

Products
Reese’s Drops A PB&J Sandwich Kit For A Limited Time Only
On April Fool’s Day, Reese’s tricked fans by getting into the PB&J sandwich business. The next day, they revealed the real treat—Reese’s PB&J Big Cup.…
,
CultureEating Out
Taiwan’s Top Buffet Serves Over 300 Delicacies
A Joy, Taipei 101’s newest buffet restaurant, has rapidly gained fame for serving over 300 Taiwanese seasonally-inspired delicacies since its July 2023 opening. Visitors will…
,
CultureEating Out
Nobu Is Bringing Omakase To Coachella—Here’s How To Book It
For 2025, Coachella introduces a new elevated culinary offering: Nobu’s pop-up omakase, brought to life by celebrated Chef Nobu Matsuhisa. This exclusive dining experience will…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox