Mayo-Obsessed NFL Rookie Will Levis Secures The Hellman’s Bag

Mayonnaise can be a divisive condiment. Most people either hate it, or want to smother everything with it. Whichever side of the fence you stand on, according to Statista, mayonnaise was the top condiment in 2021, with up to $164 million in sales. With impressive stats like that, there’s no need to spread it on thick.

@will_levis I have a very sophisticated pallet. @omgiaaa #fyp #TakeTheDayOffChallenge #BenefitOfBrows ♬ original sound – Will Levis

Along with staggering sales, mayonnaise had a viral moment in 2021 when star athlete Will Levis shared a video on TikTok of him using mayo in place of coffee creamer. The former Kentucky quarterback liberally squeezed the condiment into his cup of coffee, then took a sip — much to the “surprise” of his lovely companion seated across the table. As it turned out, the unknown witness wasn’t the only one entertained by the concept of “mayo-coffee.” The viral video now has almost 1 million views.

Unsurprisingly, Hellmann’s Mayonnaise caught wind of the viral hack. In a company first, Levis is being given a lifetime supply deal. The aim of the deal is to showcase how creative you can be in the kitchen with mayonnaise. Hellmann’s believes mayo can elevate any dish, even your morning coffee.

More content

CultureEating Out
McDonald’s Hong Kong Debuts A New Dragon Ball-Themed Meal
McDonald’s Hong Kong is taking anime fandom to the next level with its new Dragon Ball Daima-themed meal. For the US equivalent of $5, fans…
,
CultureProducts
General Mills Unveils ‘Friends’-Inspired Cereal to Celebrate Sitcom’s 30th Anniversary
The ’90s sitcom Friends is widely regarded as one of the most significant television series in pop culture. It highlighted the value of friendship while…
,
CultureProducts
Sabrina Carpenter Debuts Her Own Espresso Martini Kit With Absolut Vodka And Kahlua
We don’t know what has been bigger this year, the espresso martini or Sabrina Carpenter’s “Espresso” song. Well, in a stroke of marketing genius, their…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox