What To Eat This Holiday If You Live In The UK: Christmas Tree-Flavored Chips

In the UK, propped among other varieties of chips (we’re talking potato chips not fries), are a supermarket chain’s newest holiday flavor. Snack brand ‘Iceland’ released “Christmas Tree Flavour Salted Hand-Cooked Crisps” throughout UK grocery stores.

The ingredients are pretty simple: potatoes, sunflower oil, pine oil, and pine salt seasoning — an expected combination to create a piney, woodsy taste. A pine-flavored chip definitely sounds odd, but the flavors may taste similar to rosemary. Not so outlandish now, huh?

But, whether it is a marketing ploy or not, this festive flavor breaks away from the flavors that we, as a society, have grown to associate with the holidays: pumpkin spice, peppermint, etc.

As of now, these chips are only available in the UK but, honestly, I wouldn’t be surprised if it popped up in Trader Joe’s shelves. Yet, for now, the British are winning the oddest potato chip flavor contest (sorry Lay’s).

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