Wendy’s: The New King of Burgers?
It shouldn’t come as a surprise to anyone that Wendy’s is slated to surpass Burger King as the #2 Burger Chain in America, possibly as early as the end of this year. Wendy’s has been making strong, steady improvements for a while now, and experts predict their efforts will soon be rewarded with a silver medal spot alongside obvious front-runner McDonald’s.
So what exactly has Wendy’s done this year?
- Plans to debut the snazzy W burger in December
- Limited release of chili cheese fries
- An incredible revamp of their breakfast menu (I just got a coupon mailer from them, and was amazed at the variety of new food options!)
- Most famously, their release of Dave’s Hot & Juicy Cheeseburgers
Et tu, Burger King?
- A limited release of fatter, and apparently not much more satisfactory, fries.
- Introduction of the King’s Choice burger
- Its chicken nuggets included on my list of Fast Food That Sucks Ass
- A mostly unremarkable new dessert menu
Wendy’s is in the process of a McDonald’s-post-Supersize-Me revamp, with the inclusion of healthy and tasty items to its menu alongside the revamp of old classics like the burgers and (coming soon) the chicken sandwich. In addition, Wendy’s has experienced a physical makeover–though yes, she still sports her pigtails–with restaurants nationwide creating sleeker interiors replete with flat-screen TVs, fireplaces and personal masseuses to attend to customers waiting in line.
Well, JKLOL about the last one, but at this point, I wouldn’t be surprised.
[Thx OCRegister]
