Velveeta Enters The Condiment Game For The First Time With Single Serve ‘Vel2Ggo’ Packets
Velveeta is stepping up its game with an oozy new offering designed to satisfy our cheesy cravings in a way we’ve never experienced before. Did we ever imagine anything beyond Babybel or string cheese on the go? I certainly didn’t—until Velveeta introduced Vel2Go, its first-ever single-serve option.
This marks the first time Velveeta will be sold as a single-serve condiment, a limited-edition, single-serve packet of its gooey cheese, designed to make lives easier for those busy consumers who need to satisfy their literal cheesy hanger pains.
Millennials are generally considered to be “on the go.” We’re often overworking, very active, and frequently traveling. We tend to travel more than other generations. I mean, what can we say? It’s a lifestyle. This may be exactly why Velveeta may be on to something brilliant with the launch of Vel2Go, the ultimate pocket condiment.
According to Velveeta, Vel2Go is the first on-the-go cheese packet on the market and is also the latest example of how the brand is encouraging pleasure-seekers to live “La Dolce Velveeta,” and embrace what the Velveeta stands for – “unapologetically living for outrageous pleasure every day and indulging in the things they love most.”
For all my masochistic lactose-intolerant consumers out there or the lucky few who can indulge in cheese without any gastric repercussions, you can purchase the limited run of Vel2Go on Walmart.com for $5.91 while supplies last. Consumers can expect three cartons each containing four packets, equating to four opportunities (snacks or meals) on which you can drizzle this cheesy packet.
