UK Dating Site ‘Muddy Matches’ is for Farmers Who Don’t Mind Getting Dirty

muddy-boots-hero-image

Looks like lonely British farmers won’t have to rely on their livestock for companionship anymore — not with the growing success of dating site “Muddy Matches,” which caters exclusively to farmers who don’t mind getting a little dirty. The rustic dating service is the brainchild of Lucy and Emma Reeves, two English sisters who were less than satisfied with the dating pool in their local farming communities. They hatched the idea of a dating website focused solely on agriculturally-minded UK citizens in 2007, and now Muddy Matches is “the UK’s premier farmer dating site.”

In an interview with Modern Farmer, the sisters revealed that the site’s typical user:

1. Is up front about their hobbies and interests, “Loads of blokes will put up pictures of themselves with tractors and diggers [and] dogs first, then horses and cats, then livestock.”

2. Knows how to rock a fashionable farming look, “I wouldn’t be comfortable putting up a picture of myself in a tweed jacket on a normal dating site. It’s easier when you’re showing yourself to like-minded people.”

3. Is very technologically savvy, “I don’t know any farmer who isn’t online these days […] we have a lot of problems getting broadband in the countryside — but everyone’s connected.”

Sounds like a pool full of winning candidates to us. The only snag we see is the fact that the sisters who founded the site (aka the posterchildren for lovelorn rustics) don’t use their own dating service, “We both met our other halves on dating site . . . just not our own.” We really can’t imagine why.

H/T + PicThx to Modern Farmer 

More content

InnovationProducts
A Former SpaceX Engineer Quit Rockets To Make Plastic-Free Coffee Makers
A former SpaceX engineer just walked away from rockets to build… a coffee maker. Not because coffee needed to be “disrupted.” Because plastic did. JC…
,
Eating OutInnovation
Chipotle Will Test ‘Happy Hour’ Concept In Response To Sales Decline
In an interview with Yahoo! Finance, Chipotle CEO Scott Boatwright announced plans to launch “Happier Hour,” a new value-led strategy to attract more customers.  “We’re…
,
InnovationProducts
Yerba Madre Adds New Flavors To 2026 Lineup
Yerba Madre’s product lineup is about to receive a major update. The company has announced a series of new bottled, canned, and sparkling flavors, which…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox