Tupac Narrates Inspiring New Powerade Commercial Starring Derrick Rose [Watch]

Powerade grabbed a powerful verse from an old Tupac Shakur poem and icorporated it in a moving commercial featuring oft-injured NBA superstar Derrick Rose.

The poem was called, “The Rose That Grew From Concrete” and the verse used says:

“You see, you wouldn’t ask why the rose that grew from the concrete had damaged petals.

On the contrary, we would all celebrate its tenacity.

We would all love its will to reach the sun.

Well, we are the roses. This is the concrete. These are my damaged petals. Don’t ask me why… ask me how.”

As Tupac recites the poem throughout the 1-minute video, a young man representing Chicago Bulls star Derrick Rose is shown riding his bike through the streets of Chicago, Illinois, passing by police cars, damaged streets and just as damaged houses.

The kid eventually reaches the United Center, where the Chicago Bulls play, and he just stares at it.

The clip then shows Derrick Rose as an adult, walking through the dark, empty arena, drinking a blue Powerade and staring at the basketball court. The commercial ends with a quote saying, “We’re all just a kid from somewhere.”

Derrick Rose just suffered a pretty bad knee injury this week, so it makes sense for sponsors to take his real life tragedy and spin them into an optimistic advertisement.

Check out the video for yourself and tell me you if you got goosebumps as well:

More content

CultureProducts
Of Course Seth Rogen’s New Sparkling Water Is Weed Infused
You know him, you love him—Seth Rogen. Maybe you’ve laughed along with his iconic performances in Knocked Up or The Interview. Or perhaps, like me,…
,
Eating Out
Taco Bell Opens New Beverage-Focused Concept Called ‘Live Más Café’
Taco Bell is poised to make some fast food buzz again. The company has partnered with one of its largest franchisees, Diversified Restaurant Group, to…
,
CultureInnovation
Nick DiGiovanni Helps Make The World’s Largest Chocolate Bar Ever
The Guinness World Record for largest chocolate bar ever has just been broken by Blue Stripes. The sustainability-focused chocolate maker teamed with celebrity chef Nick…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox