Jimmy Fallon’s Latest Prank Proves Nobody Can Pronounce LaCroix Correctly

LaCroix is one of the hottest drinks in stores right now, but it’s also one of the hardest to pronounce. To prove that nobody really knows how to say the sparkling water brand’s name, The Tonight Show With Jimmy Fallon pranked people with alternative LaCroix names.

To make the prank happen, Tonight Show writer Arthur interviewed passerby in the streets to see if they’ve tried LaCroix. Every time he asked them, however, Arthur would switch around its pronunciation, with his takes on the brand name ranging from deceitful to downright hilarious.

Mostly everybody just assumed Arthur was saying LaCroix, though, perfectly fitting into the Tonight Show’s prank. As each interviewee ignored the increasingly ridiculous names, everyone just kept laughing harder. Arthur definitely had some great interpretations of LaCroix’s name to back him up, but we’re surprised that nobody demonstrated how to correctly pronounce the drink. Guess the Tonight Show really did prove their point with this segment.

And, for the record, it’s “La-Croy.” You’re welcome.