This New Knife Will Change the Way You Spread Butter Forever

Perhaps the greatest thing about innovation is that anything can be changed or added upon, no matter how insanely simple it is.

That may be the thought behind a new and wildly popular Kickstarter campaign called “The Stupendous Splendiferous ButterUp” by self-described Australian butter enthusiasts DM Initiatives which is innovating the the way we spread butter with a new knife that simply makes it more spreadable.

butter-knife

It’s a widely known fact that butter is easier spread, no matter how hard, when it is grated or shredded. Many contraptions that solve this problem are either bulky, expensive, or both. The ButterUp is the simplest answer to not destroying your bread by spreading cold butter on it, and at the price of a $12 AUD pledge ($11.18 US), it may be the cheapest too.

spread-butter

With only seven days to go on their campaign, the ButterUp has raised $265,330 AUD from their initial of $38,000 goal.

From potato saladnon-jingly key chains, to a stain resistant t-shirt, these ideas just prove that the simplest of products are often the most successful. What’s your next simple idea?

More content

Products
Meet The Hemp-Infused Drink Offering A Buzz Without the Hangover
California Sober folks now have a new option in the ready-to-drink cocktail space: Brez Spirit, the “first of its kind” hemp-derived spirit designed to provide…
,
CultureProducts
MrBeast Is Making More Money From Chocolate Than YouTube
MrBeast, aka Jimmy Donaldson, isn’t just the world’s most-subscribed YouTuber—he’s also a wildly successful entrepreneur. Known for his over-the-top stunts, massive cash giveaways, and philanthropic…
,
Products
Hershey’s Kisses Just Dropped A Cinnamon Toast Crunch Flavor
Hershey’s is dialing up the nostalgia with its latest drop: Cinnamon Toast Crunch-flavored Hershey’s Kisses. The candy giant teamed up with the beloved cereal brand…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox