This Study Shows The Most Hated Fast Food Brand In Every Country

Fast food itself can be a polarizing topic for many. Folks are quick to defend their favorites and then spew venom at their hated brands all in one sentence. It’s no wonder, really, as fast food caters to our innate need for instant gratification and convenience, thus creating a connection that incites visceral reactions.

A recent study by the RAVE Reviews digs into each country’s most hated fast food brands, doing so by using language analysis tool SentiStrength to examine over a million tweets to assess people’s opinions on which fast food brands they loathed the most.

The data reveals that folks apparently don’t have much love for KFC, topping the list as the most hated fast food brand in 14 countries — followed by Wendy’s with 11 countries.