The King's Lost Wallet!

I’ve always been interested in Burger King’s advertising campaigns. The King is one of the most revered  and notable fast food mascots in the game, and with this new guerrilla-style advertising, Burger King has littered the streets of Chicago with upwards of 5,000 abandoned wallets. Each wallet contains actual cash, ranging from $1 bills, to $100 bills, a gift card to Burger King, a driver’s license featuring The King and a map to all the local area Burger King restaurants. There have been reports that this campaign is not limited to the Chicago area, we will keep our ear to the streets if we discover this popping up elsewhere (make sure to e-mail us if you find one!). (Thx SoGood)

More content

Eating OutLifestyle
This New Guide Ranks The Best U.S. Airports For Dining and Lounges
Business travelers have officially spoken, and not all airports are created equal. Corporate Traveler just dropped its Business Travel Airport Guide, a new report ranking…
,
CultureRecipes
Every NFL Team Now Has Its Own Mimosa Thanks To This Champagne Brand
André California Champagne is kicking off its first season as the Official Sparking Wine Sponsor of the NFL with its Tailgate Team-Mosa—a roster of 32…
,
CultureProducts
Why These ‘Chinese Burgers’ Are One Of Costco Canada’s Most Talked-About Samples Right Now
Did your eyebrows raise as well when you saw ‘Chinese Burgers’ in the headline? Okay good! That’s the appropriate response and I wanted to make…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox