TGI Fridays Launches All-Day Happy Hour Specials To Challenge Applebee’s Dollaritas

all-day happy hour

Applebee’s strategy of getting the masses to return through cheap cocktails and affordable bites has been working. According to Business Insider, the chain restaurant’s sales went up 3.3% in the last quarter, with increased traffic playing a major factor.

Seems like others in the casual dining space are taking note, as TGI Fridays just launched their own discounted booze deal to draw in more customers. Instead of dollar-priced drinks, though, they’re going with an all-day happy hour menu priced at just five bucks per item.

all-day happy hour

Photo courtesy of TGI Fridays

This includes a lineup of four cocktails, draft beers, and wine options all priced at $5 each. New cocktails within the all-day happy hour menu include a frozen Blue Hawaiian, a Long Island Iced Tea, and margaritas. Margaritas and LITs, interestingly, are two of the drinks that performed well at Applebee’s dollar price. There were some questions about the quality of the “Dollaritas,” so hopefully, TGI’s $5 versions are more boozy and have less water.

There’s also food options priced at $5 each, including warm pretzels, chicken quesadillas, cheeseburger sliders, boneless wings, and giant onion rings.

Friday’s new deal isn’t as inexpensive as their rival’s, and a couple of drinks and two appetizers from TGI’s menu will set you back as much as the 2 for $20 entree deal at Applebee’s (which also comes with starters). However, if you’re just looking for a quick happy hour run, TGI Friday’s new option is pretty well priced.

The new all-day happy hour menu starts this week, and is a permanent, not limited, addition to the menu. It’s available whenever participating restaurants are open.

More content

CultureEating Out
McDonald’s Teams Up With Minecraft For Limited-Time Happy Meal To Celebrate The Minecraft Movie
Attention, McDonald’s fans and Minecraft loyalists! Get ready for an adventure that takes you beyond the screen. To celebrate the release of The Minecraft Movie…
,
Eating Out
Chipotle’s Burrito Vault Is Back—And They’re Giving Away Over $1 Million In Free Burritos
Chipotle is once again putting fans to the test with the return of its Burrito Vault game, and this time, they’re going even bigger. In…
,
Eating Out
Dunkin’ Fan-Favorites Dunkalatte And Pistachio Coffee Return
Dunkin’ fans, you have a renewed reason to celebrate as two beloved beverages return for the season: the Dunkalatte and Pistachio Coffee. The Dunkalatte, introduced…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox