Taco Bell vs. Old Spice — A Whole New Kind of ‘Flame War’

Taco Bell and Old Spice exchanged some fighting words via Twitter on Monday, starting when the men’s deodorant company called out the Mex-American fast food giant, asking why its signature “Fire” hot sauce wasn’t made with real fire.

See the exchange for yourself here:

Old Spice’s brightest minds have yet to reply. In their defense, however, the original jab wasn’t tagged @TacoBell, so it’s completely possible that it wasn’t directed at any Mex-American fast food giant in particular (or that it was just the passing thought of a single intern who had no idea his wittiness would blow up the internet).

In any case, I’d love to see both companies run with it, especially since Taco Bell has been into weird viral marketing lately. Besides, you have to admit a fight between the Chihuahua and the Old Spice Guys would be pretty freaking sweet.