Taco Bell: Breakfast and Diet Items on the Horizon

According to a Taco bell investor meeting held last week on Tuesday, the company revealed they would be entering early market testing for a retooled breakfast menu. The information released would that the menu would feature co-branded products with brands such as Seattle’s Best, Dole, Cinnabon and Jimmy Dean. Apart from the breakfast push, the meeting also discussed a “Drive-Thru Diet” which according to the NRN would include “a marketing campaign [is] expected to debut in January and will focus on the Fresco menu items, just in time for consumers’ New Year’s resolutions.” Both these projects are planned to be in full swing come 2012.