Why It Costs $22 For This Seemingly Normal Strawberry

A photo posted by えみ (@emi12.10) on

Strawberries, when in season, can be well worth the money if you’re buying a quality batch. Would you, however, pay $22 for a single piece of fruit? Apparently a single strawberry found in a Hong Kong supermarket is going for just that.

So what makes it so expensive?

According to Time, the Kotoka Strawberry can be found at City Super, an upscale Hong Kong supermarket that specializes in the decadent. Grown in the Japanese city of Nara, the strawberry boasts a seemingly perfect balance of acidity and sweetness.

When shelling out the $22, consumers don’t just get that single strawberry. The fruit is carefully placed in a specially-designed package that includes a foam nest to rest the berry in. The excessive packaging, understandably, has garnered some criticism from groups concerned with packaging waste.

Would you spend that much on one of these strawberries? We can understand if it were one of those reverse strawberries. Now those look pretty cool.

If you decide against the shelling out all that cash for the piece of fruit, and would rather get a batch of regular strawberries, here’s a quick hack on how to shuck them.

More content

Eating InInnovation
Gelato Boats Are a Real Thing in Sicily—And Yes, They’ll Pull Up Right To You
There are lots of must-see attractions and things to do in Sicily, and experiencing authentic gelato is definitely on that list. Created in Italy during…
,
Eating In
This Game Could Win You Free Dumplings For Life
Forget lottery tickets, forget sweepstakes—this might be the most important game you’ll ever play. MìLà, the modern Chinese food brand known for its restaurant-quality soup…
,
CultureEating In
Marshawn Lynch’s ‘Yeast Mode’ Cookbook Is Pure Beast Mode In The Kitchen
Marshawn Lynch isn’t just running over linebackers anymore—he’s coming for your taste buds. “Yeast Mode,” the debut cookbook from the legendary running back, is equal…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox