Here’s Why You Should NEVER Store Premium Vodka In The Freezer

Almost everywhere I go, outside of a bar, I’ll see someone pulling out a bottle of vodka from their freezer right before serving it. Sure, it gives the alcoholic spirit a nice chill, but does storing it in a freezer actually do anything to enhance the quality of the drink?

Francois Thibault, the creator of Grey Goose Vodka, doesn’t seem to think so.

Thibault said that throwing your bottle in the freezer actually depreciates the quality of your vodka and that we’ve all been doing it wrong.

More premium vodkas should already have a naturally mild taste, so freezing it would only hide the “sophisticated aromas and flavors” of the alcohol, he told MSN. The Grey Goose creator added that keeping it at room temperature would also be a little aggressive.

Thibault said that the best temperature to store vodka is 39.2 degrees Fahrenheit because that is the temperature of slight dilution with ice in a glass. Freezing cheaper and low-quality vodkas will hide any “aggressive burning notes,” according to Thibault.

At the end of the day, the temperature you want to enjoy your vodka revolves around your personal preferences. Just know that sticking it in the freezer will have some dulling affects on your booze — especially if you’re spending extra on the premium stuff.