Starbucks Expands Booze and After-Hours Menu to Thousands of Stores

Sightings of Starbucks booze were first seen back in October 2010, the trend slowly making its way to select test stores in Chicago, Southern California and Atlanta. Now, following today’s announcement of Starbucks’ new Oprah-branded tea, the coffee giant confirmed that it will expand its “Starbucks Evenings” to thousands of stores across the country. 

“We’ve tested it long enough in enough markets — this is a program that works,” Chief Operating Officer Troy Alstead told Bloomberg. “As we bring the evening program to stores, there’s a meaningful increase in sales during that time of the day.”

The rollout, however, won’t happen overnight and will take several years to fully implement. The after-hours menu includes wine and small plates like bacon-wrapped dates and truffle mac and cheese. At the moment, only 40 out of the 11,000 Starbucks locations offer the evening selections, with more set to to drop in high-traffic urban areas first. 

To the die-hard fans of the green giant, don’t worry — you’ll be double fisting peppermint mochas and chardonnay soon enough.

More content

Eating Out
McDonald’s Is Giving Away Free McNugget Caviar Kits For Valentine’s Day
Just ahead of Valentine’s Day, the Golden Arches teamed up with Paramount Caviar to drop something nobody asked for, but plenty of people are already…
,
Eating Out
IKEA’s New 20-Inch Hot Dog Is Already Being Measured Against A Legend
IKEA has quietly dropped a hot dog in the United Arab Emirates that feels less like a snack and more like a statement. Dubbed the…
,
CultureProducts
The Costco x Nike Collab Had People Camping Out Like It Was A Foot Locker
Lines wrapped around Costco locations nationwide recently for the release of its highly anticipated Kirkland Signature x Nike SB collaboration. People in attendance say the…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox