Starbucks Expands Booze and After-Hours Menu to Thousands of Stores

Sightings of Starbucks booze were first seen back in October 2010, the trend slowly making its way to select test stores in Chicago, Southern California and Atlanta. Now, following today’s announcement of Starbucks’ new Oprah-branded tea, the coffee giant confirmed that it will expand its “Starbucks Evenings” to thousands of stores across the country. 

“We’ve tested it long enough in enough markets — this is a program that works,” Chief Operating Officer Troy Alstead told Bloomberg. “As we bring the evening program to stores, there’s a meaningful increase in sales during that time of the day.”

The rollout, however, won’t happen overnight and will take several years to fully implement. The after-hours menu includes wine and small plates like bacon-wrapped dates and truffle mac and cheese. At the moment, only 40 out of the 11,000 Starbucks locations offer the evening selections, with more set to to drop in high-traffic urban areas first. 

To the die-hard fans of the green giant, don’t worry — you’ll be double fisting peppermint mochas and chardonnay soon enough.

More content

CultureProducts
The Protein Craze Has Officially Reached Tinned Fish
David, the surging protein bar brand, is bulking up its offerings with a new fishy addition. Wild Caught Atlantic Cod is David’s newest drop to…
,
Products
Blue Moon Is Finally Turning Its Beer Actually Blue
Fun fact: blue moons aren’t actually blue. However, Blue Moon Brewing Company is stepping in to turn its beer literally blue—but just for one weekend. …
,
Eating Out
Fried Pickles Return To KFC
The food world has been under a pickle spell for quite awhile, but if you think the trend is slowing down any time soon, think…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox