Starbucks Expands Booze and After-Hours Menu to Thousands of Stores

Sightings of Starbucks booze were first seen back in October 2010, the trend slowly making its way to select test stores in Chicago, Southern California and Atlanta. Now, following today’s announcement of Starbucks’ new Oprah-branded tea, the coffee giant confirmed that it will expand its “Starbucks Evenings” to thousands of stores across the country. 

“We’ve tested it long enough in enough markets — this is a program that works,” Chief Operating Officer Troy Alstead told Bloomberg. “As we bring the evening program to stores, there’s a meaningful increase in sales during that time of the day.”

The rollout, however, won’t happen overnight and will take several years to fully implement. The after-hours menu includes wine and small plates like bacon-wrapped dates and truffle mac and cheese. At the moment, only 40 out of the 11,000 Starbucks locations offer the evening selections, with more set to to drop in high-traffic urban areas first. 

To the die-hard fans of the green giant, don’t worry — you’ll be double fisting peppermint mochas and chardonnay soon enough.

More content

Eating Out
Jack in the Box Is Going Full Philly With A New Burger And Cheesesteak
Jack in the Box is giving its menu a Philly-inspired detour with two new limited-time sandwiches: the Philly-Style Bonus Jack and Philly Cheesesteak. The Philly-Style…
,
Products
We Tried Every Roy Choi ‘Good & Gather’ Snack—Here’s What We Loved
Not only did we interview Roy Choi about his recent snack line launch with Target’s Good & Gather in-house brand, but we also received an…
,
Eating Out
Michelin-Star Chef Could Serve Jail Time For Serving Ants
Joseph Lidgerwood, a celebrity chef and former contestant on the Netflix cooking show Culinary Class Wars, is waiting to find out if he’ll have to…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox