SoBe Lifewater Adds Creepy Message To New Bottle Caps

Like a fair amount of beverage companies, SoBe Lifewater is known for putting messages in its bottle caps. Between phrases like “That’s what she said” and “Now a nugget,” the brand is usually goes for the cheap quick laugh.

It looks like the marketing department for SoBe is taking a dark and melancholic approach. The new bottle caps feature new and slightly disturbing message:

SoBe-SOS-Caps

@Sean_OpenBook

Now it’s definitely on purpose, however, SoBe patrons took to Twitter to express their concerns over the message. Turns out joking about someone being trapped in a factory just isn’t as funny as they initially thought.

The company has since apologized for the message.

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