Multi-hyphenate household name Snoop Dogg expands his ever growing paw print with the announcement of a new cereal brand named Snoop Loopz. The colorful cereal will be the first release from Broadus Foods, a new minority-owned breakfast foods products company founded by Snoop and legendary rapper Master P. 

Snoop Loopz appear to be The Doggfather’s take on a Fruit Loops-style cereal and is gluten free and contains vitamin D and whole grains. A standout addition to the colorful cereal mix are marshmallows. Making it official, the branding fittingly features a blue dog mascot wearing a basketball jersey with a Los Angeles Lakers colorway.   

Having expanded beyond the music business into the world of consumer products, Snoop Dogg is committed to economic empowerment and hopes to add diversity into the grocery store industry. Following in the way paved by Master P, the rap star turned business mogul plans to create opportunities for minorities. 

Additionally, every purchase of Broadus Foods products helps to support Door Of Hope, a Pasadena-based Christian nonprofit that’s one of the only homeless providers that can shelter any kind of family together in their own private unit, including single moms, single dads, and two-parent families together with their children.

While no official release date for Snoop Loopz has been announced, Snoop Dogg already has fans buzzing in anticipation of what he plans to bring to the breakfast game.