Silk Wants You To Win Free Breakfast For Life

If you roll your eyes every time you hear someone say “breakfast is the most important meal of the day,” you aren’t alone. According to the NIH, one out of every four people skips breakfast. But if one of your New Year’s Resolutions this year is to work on your breakfast game, Silk is giving away free breakfast for life to one lucky winner and free breakfast for a year to six others who are ready to take on the Feel Planty Good Challenge.

With the help of Peloton’s Robin Arzón, Vanessa Hudgens, Instagram’s favorite New Englander Babs, and more friendly faces, you won’t be in it alone.

“We want to challenge people to break free from boring breakfast routines and experience the delicious nutrition of Silk,” said Surbhi Martin, Senior Vice President, Plant-Based Beverages at Danone North America. “We believe in the future of plant-based and know that so many people try the category for the first time with plant-based beverages. We wanted to add as much fun as only Silk could to start the year, and what better way than to introduce these new smoothie recipes from Vanessa Hudgens, Robin Arzón, and Babs. Whether you’re already a casual user like Vanessa, [or] a vegan like Robin, we’re confident this challenge will have people feeling so planty good, they’re going to want it for breakfast every day.” 

Here’s the challenge: pledge to add Silk to your morning routine for seven days in January and you’re in. Share your journey on social media and enter for your chance to score free breakfast for life here. The site details how that prize will play out: “Breakfast for life awarded in the form of a $54,750 check made payable to the winner. Six additional participants will win breakfast for a year in the form of a $1,825 check made payable to the winners.” 

I sat down with Peloton Master Instructor Robin Arzón to learn more about how incorporating small changes into your daily routine can yield huge results. Such gems can be applied to any goal, like improving your breakfast habits.

“We have to use ‘no’ to protect our ‘yes’,” Arzón says. “Making one good choice in the morning to make the rest of my day easier,” is how the Peloton superstar sets herself up for success.

When asked about maintaining a social balance alongside a healthy regiment, Arzón’s advice is two-pronged: “Maybe you plan the outing and it doesn’t revolve around [unhealthy] food and cocktail hour. Analyze the roadblock. You are making the harder choice more difficult… hang out with folks whose default behavior is your desired outcome.”

Arzón spins a million plates daily and still finds that the smallest of habitual changes make the biggest impacts. So don’t stress if you stumble. Get back up. Make 2024 your healthiest year yet and let Silk reward you for your intentions. After all, like Robin always says, “you didn’t wake up today to be mediocre.”