Samuel Adams Launches Eerie Seance Kit To Elevate Your Halloween Celebrations

Your cousin… from Boston is into the colonial occult! This Halloween, Samuel Adams invites you to crack a brew with the dearly departed via its limited-edition At-Home Séance Kit.

Designed for beer and ghost lovers (we don’t judge), the kit features all the elements needed to conduct a séance at home, including a How to Summon Sam Adams instruction card, a portrait of Sam Adams, a vial of Boston dirt (insert joke here), a vial of Samuel Adams Hops, two Sam Séances pint glasses and a Samuel Adams Octoberfest Can-dle can-inspired candle.

“We conjured a realm we have dared to explore before…summoning the spirit of our namesake,” said Lauren Price, Head of Brand, Samuel Adams. “As frightful, mysterious, and even humor filled as it may seem, Samuel Adams’ presence is deeply rooted in our brand and we’re excited to help drinkers experience the season of beer in a new, frightful way. No matter how drinkers engage with Samuel Adams and the former founding father, we hope they enjoy a night of séance thrills and Octoberfest chills.”

According to the brand, for the best séance results, all attempts to summon Samuel Adams should be accompanied by their beer.

The Sam Adams’ limited-edition At-Home Séance Kit is available now for $18.03–the year Adams died.