After 80 Years, A New Fourth Type Of Chocolate Has Been Discovered

ruby chocolate

No matter where you are in the world, you can always find a good piece of chocolate. From truffles to chocolate-covered treats, this sweet is a standard sweet anywhere you go. Typically, chocolate comes in three different types: milk, white, and dark. However, a fourth new chocolate, ruby, now officially exists.

This new chocolate is the brainchild of Swiss confectionary company Barry Callebaut. Its distinct pink hue doesn’t come from any added colors or ingredients. Instead, the chocolatiers source unique Ruby cocoa beans from around the world. These beans provide the color along with a fruity berry flavor that no other chocolate type possesses.

Ruby chocolate will definitely provide an eye-popping and delicious change to many chocolate products we know. Barry Callebaut expects that the new type is used to make all different kinds of chocolate products, similar to what’s done with white, milk, and dark chocolate today. Thus, we should expect to find pink chocolate ganaches, naturally reddish chocolate bars, and basically every other chocolate product redone in ruby fashion.

However, it will likely be a while before we get to try the new chocolate for ourselves. While Barry Callebaut debuted the chocolate on Tuesday, CNBC estimates that it could take six months to reach markets. That’s because Barry Callebaut doesn’t sell directly to consumers, but rather will provide its pink chocolate to manufacturers. They, in turn, will create a plethora of ruby chocolate products that we can’t wait to get our hands on.

More content

Eating InProducts
Are Wendy’s Baconator Cheez-Its Dropping Soon?
Dang, 2025 is the year when snacking reaches a whole new level of awesomeness. The proof is in the bacon, younger consumers (aka anyone younger…
,
CultureProducts
MSCHF Responds To Egg Shortage With Latest Collaboration Offering Eggs For Under $4
MSCHF, the avant-garde art collective known for its subversive campaigns, has teamed with beauty brand The Ordinary to confront NYC’s egg shortage. An ongoing bird…
,
CultureProducts
Japan Faces Matcha Supply Shortage As Global Popularity Rises
Japan’s tea industry continues to struggle to meet global demand. The trend began in 2024 with Ippodo and Marukyu Kyoamaen, two well-known tea companies that,…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox