Rockstar Unveils New Energy Drinks Aimed At Enhancing Focus

Rockstar Energy is expanding its line of products to include Rockstar Focus, a new energy-boosting drink specifically made for mental clarity. It features the unique ingredient, Lion’s Mane, a mushroom that’s been used in traditional Chinese medicine for centuries. Along with ancient miracle fungi, the drink contains 200 mg of caffeine, is sugar and calorie-free, and available in three flavors: Lemon Lime, White Peach, and Orange Pineapple. 

Fabiola Torres, PepsiCo General Manager and Chief Marketing Officer of the Energy Category said in a press release, “At Rockstar Energy, we are constantly looking for ways to meet our consumers’ needs. Our fans have always relied on our products for energy, but we knew there was also an opportunity to create a product that could give a mental boost and support focus. Additionally, we found that sixty-four percent of our consumers share a heavy interest in the ingredient Lion’s Mane.”

The new Rockstar Focus is now available for purchase nationwide and online.