Top Chef Richard Blais Joins Chipotle To Help Revive Stagnant Burger Concept
Chipotle hasn’t been having the best of months. Queso has been a topic of concern across the internet, especially with the discontinuing of their chorizo. While their mainstay is having some issues, the business is looking to revamp and revive one of their lesser-known concepts by bringing in a superstar chef. Top Chef alum Richard Blais joins Chipotle as they try to retool Tasty Made, their one-location burger joint.
Richard Blais brings some serious culinary cred with him to the stagnant burger shop. As a winner of both Top Chef and Top Chef All-Stars, he’s proven that he can go toe-to-toe with the greats in terms of producing delicious food. If that wasn’t enough evidence of his prowess, he’s also got Juniper and Ivy, one of San Diego’s best fine dining establishments. There’s also Crack Shack, a mouthwatering fried chicken spot that’s making it’s way up the California coast. And in case you’re wondering what a fine dining and fried chicken gourmet chef knows about burgers, he hosted an entire season of Burger Lab on the Tasted YouTube channel, where he conceived some of the most epic and delicious burgers you can find on the internet.
Chipotle could definitely use a flex or two from Blais’s culinary muscles when it comes to Tasty Made. The restaurant has been open for about a year, but has received mediocre views for its fare, at best. Hopefully, a burger and culinary genius like Blais is just what Tasty Made and Chipotle need to turn the concept around.