Pop-Tarts Adds Crunchy Poppers To Its Lineup

You may be thinking that Pop-Tarts already have mini crunchy bites, and well yes, they do, but this new offering is the brand’s first-ever sweet and crunchy snack that is stuffed with a tasty filling and coated in frosting and sprinkles.

The Crunchy Poppers are a pop-in-your-mouth twist on the classic Pop-Tarts you know and love. The Crunchy Poppers come with a crunchy exterior, whereas the Pop-Tart Bites feature a soft crust.

“For over 60 years, Pop-Tarts fans have included our iconic toaster pastries into their morning routines, and we wanted to give our fans even more occasions to enjoy the brand… just with a little more crunch,” said Heidi Ray, Senior Director of Marketing, Pop-Tarts. 

The Crunchy Poppers are now available nationwide in two flavors including Frosted Strawberry Crunch and Frosted Brownie Crunch for an SRP of $3.99 per 5-count box. It’s the ultimate no-mess snack pack your pantry needs, and just like the traditional Pop-Tarts, these are all individually packed.