Planters Teams Up With Men’s Health Magazine to Swing New ‘Manly Nuts’

Planters Men's Health Nutrition Nut-trition Nut trition Nuts Mix

Planters, one of the leaders in nut distribution the globe over, has recently partnered with Men’s Health magazine for a new nut mix designed for men’s wellness needs entitled NUT-trition.

The new ‘manly’ mix provides 6g of protein and features almonds, peanuts and  pistachios. In a similar fashion to how Dr. Pepper told men to drop their girly-girl diet sodas for their lower calorie Dr. Pepper 10, Planters seems to be telling its male audience to snack on something manlier than baby carrots and celery sticks.

In addition to the product launch, Planters also conducted a study of 1000+ US men aged 25 to 64 years old about the ‘evolving man.’ According to its findings modern men are becoming more involved with grocery shopping (88 percent), household chores (86 percent), Cooking (85 percent), stay-at-home dads (83 percent) and child rearing (82 percent).

This creates an interesting juxtaposition. A packaged food brand trying to relate to the machismo psychosis with Mr. Peanut riding wild sea beasts and Mr. Almond suited up in scuba gear and a bitchin’ goatee VERSUS the new image of men found in the Planters study burping babies and writing grocery lists.

This situation just creates an infinite amount of questions about the current male population. Does the common man want to be able to relate to ‘manly’ things even when the majority of us are increasingly participating in traditionally dubbed ‘unmanly’ activities and chores?

Does Jason Statham gloriously defeat New York gangsters on set only to go home to strap on an apron and prepare a 5-course meal for his loving family? What has the world come to?

But regardless of philosophy, try the nuts. And here’s the infographic for their man survey:

Planters Nuts Men's Health Nut-rition Infographic

More content

Eating InProducts
Target Now Has Pickle Pizza, Thanks To New Collab With Its Creator, Chef Ann Kim
Good & Gather, Target’s flagship and best-selling food and beverage brand, is launching a first-of-its-kind collaboration featuring restaurant-quality offerings crafted with renowned chefs and tastemakers.…
,
Eating InProducts
DiGiorno And Hidden Valley Ranch Team Up For The Ultimate Pizza Collab
Name a more iconic duo than pizza and ranch—I’ll wait. As a pizza enthusiast, I can barely contain my excitement for this collaboration. Do you…
,
CultureEating In
DoorDash Ordered To Pay $16.75M For Withholding Tips From NYC Delivery Workers
New York City is home to over 60,000 app-based food delivery drivers. It was also the first US city to offer app-based food delivery drivers…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox