Party ‘Til The End of The World With Stone Enjoy By 12.21.12 IPA

stone-enjoy-by-ipa

Stone Brewing impresses with one of their best marketing campaigns yet — Stone Enjoy By 12.21.12 IPA. The brew’s name reflects the Mayan prediction that the world would face its apocalyptic demise on December 21, 2012.

Of course, in proper ladylike and gentlemanly fashion, the folks at Stone Brewing Co. took the liberty to celebrate the momentous occasion with the perfect beer. Made not to last, Stone Enjoy By 12.21.12 IPA is packed with 11 different hop varieties and features a full-flavored taste of hoppy freshness. The “Enjoy By” date is proudly printed across the bottle, so you can’t miss it. The reason? Each Stone By IPA is brewed to be consumed within a 35-day packaged-to-sip cycle, the emphasis placed upon the notion  “that there is no better time than right now to enjoy this IPA” and toast to the end of the world ‘cuz YOLO. Ahem.

It’s a novel idea that could potentially change the way the brewing industry packages and distributes their goods to consumers. That is, assuming the Earth is still here after December 21.

 

More content

PartnersProducts
Ultimate Espresso Tonic Hack With Zevia’s Limited-Edition Salted Caramel Zero Sugar Soda
Zevia® just leveled up its tasty roster with its most unique, limited-edition flavor flex: Salted Caramel Zero Sugar Soda, a drop you can only score…
,
Products
A Con Man Steals Almost 22 Tons Worth Of Award-Winning Cheese
Thousands of pounds of expensive award-winning cheese have been stolen from a cheese brand called Neal’s Yard Dairy. Apparently, it sold 48,488 pounds (22 metric…
,
Products
V8 And Grillos Pickles Team Up For Dill Pickle-Flavored Bloody Mary Mix
Grillo’s and V8 have teamed up to give us the pickle-flavored bev we didn’t know we needed.  The unlikely duo fusion ha’d for a new…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox