On the Beach in Brazil, They Have a Giant Soda Fountain Shower

In one of the more clever promotional pushes we’ve seen in recent memory, Sprite is furthering their ‘refreshing’ branding with the installation of a giant soda fountain shower on a beach in Rio de Janeiro.

The shower, built to celebrate Summer 2012 and obviously get some good footage for their advertising campaigns, works at the push of a giant lever, much like a traditional soda fountain would work. Except instead of a sticky carbonated beverage, out pours refreshing cold water.

In traditional viral marketing verbage, Sprite hopes you “Like” their video under the allure that this shower can show up on a beach near you: