Natural Light Becomes First Beer To Get Launched Into Space? [VIDEO]

Full disclosure — this video appears to be created and promoted under the NattyLight YouTube channel in a direct experiment not for the greater good of beer in space, but for viral video status for the Natural Light beer brand. Regardless, the video’s execution and the experiment itself is interesting enough to warrant a watch and discussion.

The premise revolves around a couple guys who want to send a beer into space, tied to a balloon and hidden deep in the confines of a Styrofoam mini fridge. In the video, it seems as if they succeeded. Their makeshift aircraft reaches a height of 90,000 ft. (the Nattosphere, if you will) before their balloon pops and plummets back to Earth.

Here’s the video, followed by a “Making Of” video to explain some of the logic: