Natural Light Becomes First Beer To Get Launched Into Space? [VIDEO]

Full disclosure — this video appears to be created and promoted under the NattyLight YouTube channel in a direct experiment not for the greater good of beer in space, but for viral video status for the Natural Light beer brand. Regardless, the video’s execution and the experiment itself is interesting enough to warrant a watch and discussion.

The premise revolves around a couple guys who want to send a beer into space, tied to a balloon and hidden deep in the confines of a Styrofoam mini fridge. In the video, it seems as if they succeeded. Their makeshift aircraft reaches a height of 90,000 ft. (the Nattosphere, if you will) before their balloon pops and plummets back to Earth.

Here’s the video, followed by a “Making Of” video to explain some of the logic:

 

More content

CultureProducts
This Boxed Wine Brand Is Winning Over The Hard Seltzer And Tequila Crowd
Nomadica Wines wants to show you that wine isn’t as intimidating as you might think. In fact, if you like hard seltzers or tequila, you…
,
Eating Out
IHOP And Applebee’s Join Forces To Open A Combo Restaurant In Texas
There’s a lot to unpack here. First, the news of an IHOP-Applebee’s merger is eyebrow-raising enough to rival The Rock’s iconic expression. But wait—there’s already…
,
Culture
World’s Largest Mazapán Sets Guinness World Record, Weighing Over 23,000 Pounds
Mazapán, a beloved treat in Mexico and Latin America, is made from ground peanuts and powdered sugar. Known for its dry, crumbly texture and nutty…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox