M&M’S Debuts First-Ever All-Female Packs for International Women’s Day
Today, M&M’S showcased its first-ever all-female M&M’S packs, featuring the female spokescandies Green, Brown and Purple on packaging to celebrate International Women’s Day on March 8, 2023.
These packs debut this month and will be seen on milk chocolate, peanut butter and peanut varieties. Also, it will represent Purple’s first appearance in-pack since her debut as the latest spokescandy in September.
As part of M&M’s Flipping the Status Quo campaign, the brand is committed to supporting organizations who are uplifting and empowering women – to the tune of up to $800k.
M&M’S is also inviting consumers to nominate the incredbile women in their lives who are “flipping the status quo” for the chance to be featured on M&M’S platforms and receive $10k grants. Nominations are open Jan 5 – 15 at MMS.com/flipthestatusquo, with winners being announced on International Women’s Day, March 8.
