M&M’s Crispy Make a Triumphant Return

M&M-Crispy

BuzzFeed reports that Mars is returning Crispy M&M’s to shelves early next year. The crispy variation of the popular chocolate candy snack was introduced in 1998 and had a solid run before being discontented in 2005. YES.

That wasn’t the end of the cult-favorite candy-coated treats, however, as sales continued to grow through online purchases. Amazon would sell bags of M&M’s Crispy for close to $30, though we’d have to imagine they went pretty stale somewhere around 2010 or so. The glorious return of the crunchy, chocolatey goodness is largely due to people asking Mars to bring them back almost every day, Seth Klugherz told BuzzFeed. Klugherz is the senior director of M&M’s Chocolate Candies.

Crispy M&M’s were the best. Unlike the original chocolate, which were a little too sweet, the Crispys were balanced just right. They even crunched loud enough to annoy your classmates and teacher during homeroom. We’re assuming Mrs. Hardy still has a desk full of our confiscated M&M’s.

H/T BuzzFeed 

More content

Products
Here’s How You Can Score A Liquid Death Hot Tub
  Liquid Death, the “Murder Your Thirst” brand, has made a name for itself in the CPG world with its bold marketing, unique positioning, attention-grabbing…
,
CultureEating Out
Phoenix Suns Unveil $2 Value Menu, Claim NBA’s Most Affordable Stadium Experience
Next time you hit Phoenix, Arizona’s Footprint Center for a Suns game, you’ll be walking into “the most affordable [stadium] in the NBA.” According to…
,
CultureProducts
Of Course Seth Rogen’s New Sparkling Water Is Weed Infused
You know him, you love him—Seth Rogen. Maybe you’ve laughed along with his iconic performances in Knocked Up or The Interview. Or perhaps, like me,…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox