Minimalist Juice Boxes Use Ingredients In Design

BluePrintJuice drink company has enlisted the design genius of Doubleday and Cartwright for the look of their new minimalist label designs. From the looks of things, some true beauty has resulted from the partnership. Up until recently, the 16oz bottles of fresh-pressed juice had only been available direct-to-consumers (via home delivery and pick-up).

Now, the new bottles feature an honest and minimalist design — listing the ingredients as part of the bottle’s decoration. The special care taken with the copywriting on each design creates a refreshing sore thumb in your juice aisle. Good move.

Count me in for some of that yellow, lemon, water, cayenne, agave!