Mel the MilkBite — The Best of Kraft’s Cute New Mascot [VIDEO]

Early in February, Kraft introduced their new hybrid MilkBite bar that blends both Milk & Granola into one complete product. To support the launch, Mel was born. Mel’s unlike many other food-mascots that have come before. Where others mascots are hero-like, proud and carefree, Mel is unassuming, worried and confused. Part milk, part granola, he finds himself on a perpetually agonizing life rollercoaster as he attempts to overcome his identity by integrating with society.

Just wait until you catch him on a blind date. Almost Marcel the Shell levels of cute. Which one is your favorite?

 

Mel the MilkBite on a Blind Date:

Mel the MilkBite in a Book Club:

Mel the MilkBite with his Parents:

Mel the MilkBite trying to understand himself:

Mel the MilkBite on Dating:

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