This Graffiti Artist Expertly Trolled McDonald’s New Emoji Billboard

McDonald’s does its best to stay hip, as evident with its hipster Hamburglar and kale salads, but their most recent attempt to connect with the younger crowd failed miserably thanks to a graffiti artist.
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McDonald’s has been throwing up these cutesy emoji billboards in London. I’m not 100 percent sure what they mean, but it looks like a car is continuously hitting a guy who is stretching. Then the stretching guy starts crying, but the pain goes away once he gets some McDonald’s.

Emoji billboard alert pic.twitter.com/SEUDLCnmYV

— Jennifer Hassan (@GuinnessKebab) June 29, 2015

Then someone came along and added a pretty impressive emoji to the billboard. The artist drew a yellow, throwing up emoji.

Haha, sorry @McDonalds but you've been done! #graffiti #Bristol pic.twitter.com/fCnwYXL1g3

— Ian Grainger (@Graingeri) July 8, 2015

It could have been worse — The artist could have drawn a burger emoji, followed by a poop emoji.

h/t mashable, picthx Ian Grainger