McDonald’s Dipping Sauce Elevators [VIDEO]

Cut to: One of Shanghai’s most popular shopping malls. The scene? Oversized bowls made to look like dipping sauces at the base of elevator banks. That’s the setup from Leo Burnett, an ad agency hired by McDonald’s to promote the brand in a highly visible location.  As each elevator descends, its outer decor, McNuggets, lower into the sauce.

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