Build Your Own Burger at McDonald’s, Tablets Released Nationally

Last year, we traveled to Laguna Nigel, CA, to see what all the fuss was about McDonald’s “Build Your Burger” tablets. The fast food chain was testing tablets, installed at in-store kiosks, that let customers design and create their own custom burgers at select restaurant locations.

It’s reported that McDonald’s will expand their Create Your Taste platform nationally. Beginning immediately, McDonald’s will make the burger-making platform available at 30 restaurants in five states. It plans to expand further with a wider release in 2,000 restaurants in 2015.

Customers who create their own custom burgers will be able to choose from:

Bread

McD-BYOB-Bread

Cheese

McD-BYOB-Cheese

Ingredients

McD-BYOB-Toppings

Sauce

McD-BYOB-Toppings

Though the new option is a great incentive for tech-savvy millennials accustomed to having burgers however they want, it does present a few problems.

Since burgers need to be custom-made, which can take up to several minutes, they will not be available for order in the drive-thru, which makes up the majority of McDonald’s profits.

Also, fresh ingredients cost money. So if you’re a fast food joint, you’re definitely going to have to raise prices to match this. A Create Your Taste burger, on its own, will run you about $5.79, while a combo that includes fries and a soft drink will cost you $8.29. This is a drastic difference from the value meals customers flock to McDonald’s to order.

Tastes good though, sources say.

h/t USA Today, Picthx Dominique Zamora

More content

Eating Out
Legendary Las Vegas Bar Introduces Game-Changing New Cocktail Program
A carefully crafted cocktail is a work of art. Mixologists are beverage scientists, unearthing unique ingredient pairings to deliver deliciously inventive libations. The Chandelier at…
,
Products
Hellman’s Goes High-End For The Holidays With ‘Mayonnaise Blanc’ Bottle
It’s almost party time (literally). According to reports, between Thanksgiving and New Years Day, Millennials attend or host an average of 24 events. That’s a…
,
Eating Out
Burger King’s New Pickle Fries Add Fuel To The Pickle Frenzy 
Pickles are having a moment—especially with Gen Z, thanks to viral TikTok trends where the hashtag “pickle” has racked up billions of views. With this…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox