Lucky Charms Adds Unicorn Marshmallow To Their Cereal, Replacing The Hourglass

Every time we think the unicorn food fad is done and over with, somebody comes along and revitalizes it with a brand new item. This time, it’s Lucky Charms bringing the kaleidoscopic hues back to life with their new unicorn marshmallow.

Photo courtesy of General Mills

The new unicorn-shaped mallow replaces the hourglass in the Lucky Charms’s available shapes. It’s got a white background and the ever-familiar blue and purple notes that color the horse’s mane and horn.

In a press release, the company mentions that they asked kids to help them come up with the new shape. Given that unicorns have basically taken over the Internet, especially in the kid-dominant YouTube and Snapchat spaces, it makes sense that they would go with the popularity of the mythical horse.

Unicorn-themed food has been big on Instagram for years now, but it’s been pushed to the point of ridicule with items like unicorn pizza. General Mills, who owns Lucky Charms, is looking to capitalize on that trend at the retail level. They’ll be competing with Kellogg’s, who already has an official Unicorn Cereal in stores. With that in mind, we have to ask: is this just General Mills trying to get in on a trend, or is the shift to retail cementing the Unicorn’s status as a true trend?

One thing we know for sure is that the Unicorn will be a permanent addition to Lucky Charm’s marshmallows, so you can count on seeing them for at least a while.