Lovers of Pepsi and Beyonce Rejoice – Singer Becomes the New Face of Pepsi for $50M

Beyoncé, self-proclaimed lover of all manners of seafood, now has the world’s favorite also-ran cola to wash it all down with – seemingly gratis – as part of her new $50 million deal to be the face of Pepsi.

Get ready for ubiquitous Beyoncé wherever you see that recognizable blue can or its many variants. That $50 million is no short stack of cash and she will have to earn it by adding some fizz to Pepsi’s image. Get ready for a Beyoncé Super Bowl halftime show and synergistic cross-promotions with that, the drink, and her new album until the cows come home.

Hopefully Beyoncé doesn’t have to work in references to the soda in her songs nor have to drag Jay-Z or young Blue Ivy into any marketing stunts. Although, you can never start your career too young, especially when your name matches the color of the product your mother is hawking. Let’s just hope Mrs. Knowles-Carter’s alter-ego Sasha Fierce isn’t a Diet Coke girl.

via The Daily Meal/photo courtesy of Pepsi

More content

InnovationProducts
UK Startup Unveils Self-Cooling Can That Chills Your Drink in Minutes
Nothing beats the first sip of a perfectly chilled beverage. Unfortunately, keeping beverages cold and ready always comes with a caveat. Ice melts and refrigerators…
,
CultureProducts
‘The Last of Us’ Drops a High-Caffeine Coffee—Fueled By Mushrooms And Cordyceps, Naturally
In an exciting blend of pop culture and wellness, Four Sigmatic, the leading functional coffee brand, has teamed up with Sony Pictures Consumer Products to…
,
Innovation
Researchers Create Solar Panel Film Using Red Onions
A recent study showed red onion extract to be surprisingly resistant to ultraviolet light. According to EurekAlert, a peer-reviewed publication, researchers at the University of…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox