Loud Mouth Burritos — MTV’s Drama Beats and Rob Dyrdek Launch a Burrito Line
On this past Monday’s episode of MTV’s Fantasy Factory, the show’s stars Rob Dyrdek and cousin Drama Beats announced they were launching their own line of burritos.
Here’s the brand’s pitch:
Loud Mouth is a novelty food brand that is bringing together the great tastes of Mexicana and Americana. For the first time in its history the frozen burrito is going through a structural transformation. Loud Mouth is going to revolutionize this age-old eating experience by blending bold and delicious flavors under the roof of a tortilla.
“Loud Mouth Burritos” apparently came from the mind of Drama, and according to the flavors listed on the show, isn’t your traditional burrito line. The new burrito line is being categorized under a Loud Mouth Frozen Foods parent brand, which opens the gate to more frozen innovations into the future.
According to show co-star Big Black on Monday night’s episode, with a mouth full of one of the new Cheeseburger Burrito, “It’s like eating White Castle in a burrito.“
The two burritos available at launch include a Pepperoni Pizza Burrito and a Cheeseburger Burrito. The frozen burritos (which appear fully cooked, and damn near Chipotle-sized in the episode they debuted in, have some extremely ambitious ingredients, particularly for being frozen. For example, the Cheeseburger Burrito features hamburger chunks, cheddar cheese, and get this, ketchup and mustard.
The burritos have yet to hit stores, but when they do, we’ll let you know how they taste, where to get them, and how they stack up against competition:
To introduce the line to the world, the episode (viewable below) starts off with Dyrdek gunning down his employees and friends in the Fantasy Factory with a high powered burrito gun. The gun miraculously launches the foil-wrapped burritos the distance of the factory, holding the shape of the burrito until impact.
