Lakers x 1800 Tequila

For the first time in 17 years, the NBA will be allowing hard liquor advertising court side. What does that mean for 1800 Tequila? They will be involved with the Los Angeles Lakers’  as the team’s first spirits sponsor. The company Proximo Spirits, Inc. has “signed a sponsorship deal with the L.A. Lakers spanning TV, out-of-home, print and Internet advertising and promotions for 1800 Silver Tequila”. (Thx MediaPost)