L-theanine: The New "Focus" of Beverage Companies

Every so often the beverage industry comes under scrutiny for any trend that they attempt to ride. The bubble was focused on Diet sodas for as long as I can remember, then the attention shifted to the levels of caffeine in certain drinks, and now we can facilitate the examination of L-theanine. Accoring to the LA Times, “the substance comes from the Camellia sinensis plant species, otherwise known as tea.” Drink labels are trying to tap into what their audience is in need for, and apparently, not everyone necessarily wants to get “jacked up” and experience an energy high. This specific substance, L-theanine, is meant to stimulate parts of the brain that will, in essence, help you focus. The amino acid can be found in certain new products of Gatorade, SoBe Lifewater, Vitamin Water an ViB, to name a few. Is this good or bad? Depends on the research you expose yourself to. The same conversation pieces that were once associated with caffeine and diet soda are sure to find new headway when exploring L-theanine. Either way, drink on!

More content

Products
Cheez-It Set To Debut Two New Pizza-Infused Flavors
Cheez-It is bringing a double dose of cheesiness to store shelves with two new pizza-infused flavors: Snap’d Extra Crunchy Margherita Pizza and Duoz Pesto +…
,
CultureProducts
This New Beverage Donates All Profits To War-Torn Communities In Palestine
Israel and Hamas have agreed to a 42-day ceasefire starting January 16, 2025, yet efforts to support the Palestinian people are ongoing, from the Gaza…
,
Eating OutInnovation
Chipotle’s Green Investment: Supporting Aquatic Plant Protein
Chipotle is exploring the potential of a new aquatic-based plant protein called Lemna (popularly referred to as duckweed). The chain’s Cultivate Next leg will be…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox