L-theanine: The New "Focus" of Beverage Companies

Every so often the beverage industry comes under scrutiny for any trend that they attempt to ride. The bubble was focused on Diet sodas for as long as I can remember, then the attention shifted to the levels of caffeine in certain drinks, and now we can facilitate the examination of L-theanine. Accoring to the LA Times, “the substance comes from the Camellia sinensis plant species, otherwise known as tea.” Drink labels are trying to tap into what their audience is in need for, and apparently, not everyone necessarily wants to get “jacked up” and experience an energy high. This specific substance, L-theanine, is meant to stimulate parts of the brain that will, in essence, help you focus. The amino acid can be found in certain new products of Gatorade, SoBe Lifewater, Vitamin Water an ViB, to name a few. Is this good or bad? Depends on the research you expose yourself to. The same conversation pieces that were once associated with caffeine and diet soda are sure to find new headway when exploring L-theanine. Either way, drink on!

More content

Eating OutInnovation
Yelp’s ‘Menu Vision’ Aims To Take The Guesswork Out of Dining
Menus are supposed to guide you. Lately, they mostly leave you guessing. Unfamiliar dish names. No photos. Descriptions that feel like inside jokes you weren’t…
,
Eating Out
Jack In the Box Celebrates 75 Years By Re-Releasing Its Cult-Favorite Menu Items
Jack in the Box turning 75 isn’t just a birthday. It’s a reminder that this brand has survived by being loud, irreverent, unapologetic, and weirdly…
,
Products
Blue Bell Reveals New Protein Ice Cream Lineup
Blue Bell has spent decades being the ice cream you don’t pretend is “better for you.” It’s indulgent, nostalgic, and proudly not chasing wellness trends.…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox