L-theanine: The New "Focus" of Beverage Companies

Every so often the beverage industry comes under scrutiny for any trend that they attempt to ride. The bubble was focused on Diet sodas for as long as I can remember, then the attention shifted to the levels of caffeine in certain drinks, and now we can facilitate the examination of L-theanine. Accoring to the LA Times, “the substance comes from the Camellia sinensis plant species, otherwise known as tea.” Drink labels are trying to tap into what their audience is in need for, and apparently, not everyone necessarily wants to get “jacked up” and experience an energy high. This specific substance, L-theanine, is meant to stimulate parts of the brain that will, in essence, help you focus. The amino acid can be found in certain new products of Gatorade, SoBe Lifewater, Vitamin Water an ViB, to name a few. Is this good or bad? Depends on the research you expose yourself to. The same conversation pieces that were once associated with caffeine and diet soda are sure to find new headway when exploring L-theanine. Either way, drink on!

More content

Eating Out
Wendy’s Launches New Frosty Flavors With Pop-Tarts And OREO Mixes
Good news for Wendy’s fans: The chain is expanding its dessert lineup with six new Frosty flavors, including collaborations with Pop-Tarts and OREO. The new…
,
Products
Reese’s Just Dropped Peanut Butter-Filled Pretzels
The snack aisle just got a serious upgrade. Reese’s—America’s go-to for peanut butter cravings—just rolled out Reese’s Filled Pretzels, combining their iconic PB center with…
,
Products
JELL-O Launches Its First-Ever Plant-Based, Lactose-Free Pudding
JELL-O, known for its beloved classic desserts, is officially entering the plant-based sector with its Oat Milk Chocolate Pudding, which debuted on April 15. This…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox