How Krispy Kreme Will Transform Into A Legitimate Starbucks Rival

When you go to Krispy Kreme, you’re probably not going to sit down and chill with all your friends, having those riveting conversations about your work day. Chances are you’ll grab your box of donuts and roll out, immediately.

While that type of model wasn’t a problem for Krispy Kreme in the past, sales are quickly dropping and they’re now trying to shake things up by keeping customers in-store, Starbucks-style.

When you go to a coffee shop, you’re likely to grab your food, pull out your laptop, listen to some tunes and surf the web. That’s why a North Carolina Krispy Kreme just incorporated a coffee shop-like wooden interior, some inviting vintage signs and even free wifi, according to Business Insider.

Krispy Kreme workers are now making the coffee fresh and even calling themselves baristas, according to Bloomberg.

They’re even taking customers names with the orders, probably misspelling them and doing their best Starbucks impression.

Do you feel like you’re at a coffee shop yet?

Over the years, Krispy Kreme has tried to put a stronger focus on their coffee.

In 2011, Krispy Kreme launched their own line of signature house blends in an attempt to make their way to your kitchen.

They even give away cups their coffee every September, hoping you’ll come in and give it a shot, but the brew has still been secondary to the glazed treats, making up only 5 percent of its sales.

Bloomberg charted out Krispy Kreme’s falling stock over the past 12 months as people seem to be losing trust in the doughnut shop.

However, they have a mega-chain in Starbucks they can use as a guide. If this North Carolina store actually gets people in the shop, sitting down, chillin’ on their laptops, it could be a game-changer for Krispy Kreme.

We’ll be able to add them to the list of hangout spots and think of them as more than the doughnut shop we occasionally slip into just to watch the “glaze waterfall.”