Kraft Enters The Plant-Based Game With New Dairy-Free Cheese Singles

Kraft Heinz has teamed with food tech start-up NotCo to release their first plant-based offering, Kraft classic Singles. The plant-based push stems from a February partnership, which operates under the venture, Kraft Heinz Not Company. 

Using NotCo’s patented AI-driven technology has given Kraft the opportunity to enter the plant-based space without having to make a significant investment in R&D. It’s part of a larger long-term plan by the company to progress toward Environmental Social Governance (ESG), as outlined in their 2022 “Together at the Table” report. 

Simply named Not Cheese, the new Kraft Singles will be available in American, cheddar, and provolone flavors. According to Bloomberg, testing will begin in 30 Giant Eagle supermarkets in Cleveland, OH starting in November before releasing nationwide next year.

The cheese is made from a coconut oil base, chickpea protein, and modified corn starch. Supposedly, it will cost more than traditional Kraft Singles, yet less than most dairy-free cheeses currently on the market.

More content

Products
Meet The Hemp-Infused Drink Offering A Buzz Without the Hangover
California Sober folks now have a new option in the ready-to-drink cocktail space: Brez Spirit, the “first of its kind” hemp-derived spirit designed to provide…
,
CultureProducts
MrBeast Is Making More Money From Chocolate Than YouTube
MrBeast, aka Jimmy Donaldson, isn’t just the world’s most-subscribed YouTuber—he’s also a wildly successful entrepreneur. Known for his over-the-top stunts, massive cash giveaways, and philanthropic…
,
Eating Out
Dunkin’ Fan-Favorites Dunkalatte And Pistachio Coffee Return
Dunkin’ fans, you have a renewed reason to celebrate as two beloved beverages return for the season: the Dunkalatte and Pistachio Coffee. The Dunkalatte, introduced…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox