Jim Beam Joins the Canned Cocktail Game With New Spring Lineup

With festival season quickly approaching and summer just around the corner, brands like Jim Beam are revitalizing the tired canned cocktail game and stepping it up a notch. Introducing Jim Beam’s Kentucky Coolers, four fresh new flavors at only 120 calories.

Over the years, canned cocktail demands have increased immensely with consumers wanting the biggest bursts of flavors without being bogged down by sugar and caloric sabotage. When you’re floating in the pool or hanging out with friends at the beach, the last thing you want to feel is gross. Enter: Jim Beam’s Kentucky Coolers.

Each unique flavor is aimed to fill a gap in the canned cocktail market. Citrus, Strawberry, Black Cherry (my personal favorite), and Sweet Tea are all designed with summer frivolity in mind. Jim Beam is ready to expand their market and be a very worthy competitor in the barrage of ready-to-drink opponents.

Game on, Mr. Beam.