Jägermeister Lights Up Cold Brew Martini Kit for 4/20 and Cold Brew Day

We all know that today, 4/20, is synonymous with weed, but it’s also National Cold Brew Day so hold my edible and check out how Jägermeister is celebrating. 

To kick off cold brew season, Jägermeister has created its own version of CBD (Cold Brew Day) and has launched a limited-edition Cold Brew Martini Kit featuring Jägermeister Cold Brew Coffee — a blend of the classic liqueur, coffee and a hint of chocolate.

There are only 420 of these kits available, which include the two essentials needed for a refreshing cold brew martini: a bottle of Jägermeister Cold Brew Coffee and a can of cold brew from Chicago’s Dark Matter Coffee.

Jägermeister is also rolling out extremely limited 4/20-themed merch that includes a shot tray, herb grinder and a starter pack, which includes both and a fanny pack. The starter pack will be available today only here.

So now you can get lit in any way you want.