Jack in the Box and Martha Stewart Feud Over Asian Fried Chicken Sandwich

The latest celebrity feud comes from two iconic figures in the world of food: Martha Stewart and Jack Box.

As part of Jack’s new game day promotion, the fictitious figurehead crashes a segment in Stewart’s studio kitchen during her demonstration on how to make a Banh Mi-inspired fried chicken sandwich. During the “taping” she conveniently comments to viewers that they would not be able to find something like her sandwich at a fast food restaurant.

This enrages Jack who storms the set and exclaims that his new “food truck series” actually carries an Asian-inspired crispy chicken sandwich, albeit not a Banh Mi.

The sandwich features crispy fried chicken, an Asian slaw, Gochujang mayo, served on a toasted baguette. Kind of an amalgam, taking elements from different Asian cuisines.

To add further layers to their dispute, text messages were leaked between the two icons:

Wonder if this beef will get squashed after a limited time, or if it’ll be another Jimmy Kimmel and Matt Damon feud. In the meantime, that sandwich doesn’t sound half bad.

Jack’s new food truck series will debut a trio of sandwiches inspired by gourmet food truck items.