Italian Liqueur Brand Reveals a Tour Bus Powered By Tweets & Likes

Last week we “reamed” a major brand for their atrociously mediocre ad campaign, but just so you know it’s not all hate, there are plenty of brands that do something different and [hopefully] effective. That’s where Fernet-Branca has stepped up, an Italian liqueur that self proclaimed their taste as an “acquired” one.

Their product description honestly claims that it is “bitter eyond belief, with a taste that has been described as somewhere between cough medicine and mouthwash”. So why discuss them?

The Fernet-Branca Tour, which at its core is based around a 1970’s VW bus that has been fixed up, repainted, and is touring around the country full of liquor, smoked salmon and other free stuff. The neat-o part? It needs your “help” getting from location to location, as the bus seems to be literally “powered by social media.“

The brand claims that Facebook “likes” to their page and tweets to “@FernetBranca” add fuel to a gauge that’s available on their Facebook app. Not a bad campaign, almost makes we want to try a liquor that tastes like cough syrup…almost?