In-N-Out Threatens an Idaho Burger Stand With Lawsuit

Boise, Idaho‘s Burger Express restaurant has been open for about a month and is already making national news — it’s being threatened by In-N-Out Burger lawyers. Owner Larry Squillace has put together a restaurant that follows a similar red, white and yellow color-scheme, similar block lettering in the logo, and a menu highlighting the same simplicity that In-N-Out Burger is famous for.

Local publication IdahoStatesman reports that people in the area have already made the comparisons, which have now only been further cemented by In-N-Out’s legal team.

In fact, the letter to Squillace went a little something like this:

There can be no debate that your restaurant is modeled after In-N-Out’s restaurants. Our information suggests that you have even copied In-N-Out’s food presentation — the burger partially wrapped with the side visible — to the customer.

The Burger Express owner has until August 5th to make the changes, before further action is taken. Squillace mentioned that it would take at least $37,000 to make the necessary changes the lawyers are asking of him.

While the look and branding share similarities with the already well-established In-N-Out, Burger Express’s menu also consists of three burger options, three fries, and cola — a model that Squillace attributes to the youth he spent working in his father’s restaurant.

Should Burger Express have to change its logo and succumb to In-N-Out’s demands? Or is In-N-Out claiming too much ownership over block lettering and overall brand dressing?

 

More content

Eating Out
Taco Bell’s New ‘Decades Menu’ Is Bringing Back Some Beloved Fan-Favorites
Taco Bell is taking fans on a trip down memory lane by bringing back iconic menu items from its first 50 years of business. Dubbed…
,
CultureEating Out
Pizza Hut Australia Launches Limited-Time Marvel Venom: The Last Dance Inspired Menu
Pizza Hut is urging fans to “Feed Your Inner Beast” with their latest partnership inspired by Venom from The Last Dance film. Available only at…
,
Eating OutInnovation
Chipotle Introduces New AI Hiring Platform To Support Its Accelerated Growth
It’s safe to say that artificial intelligence has taken the restaurant industry by storm. We’re only seeing the beginning of ways in which companies will…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox