Hot Pockets Drops New ‘Action Figure Miles’ Collab Merch
Hot Pockets are getting in their fashion bag again. The snack brand recently teamed with rapper Rakeem Miles’ Action Figure Miles clothing brand for a new collaboration.
Pieces feature the wacky adventures between Herbie, the Hot Pockets mascot, and Action Figure Miles, an artistic representation of Miles and the hero he wishes he had as a kid. The limited-edition collection includes his art across hoodies, crewneck sweatshirts, tees, a button-up shirt, a double-sided bucket hat, and a fanny pack.
Miles worked with creative agency Tripleclix on the collaboration as they did on a recent Halo collection.
The creative direction of Action Figure Miles goes beyond superheroes and comic culture. It’s an homage to mental health, positivity, and perseverance. “[Action Figure Miles’] blue skin represents the depression I dealt with from a young age, while the superhero aesthetic shows his strength in the face of adversity,” said Rakeem Miles in a statement. “His blue painted skin and costume are a disguise that he has built to protect himself from the trauma he has gone through. He puts them on in an effort to be his own hero, constantly fighting and pushing forward so that he can become his true heroic self, inside and out.”
The Hot Pockets x Action Figure Miles capsule is live on the Hot Pocket’s merch store now and are priced between $30-$72.
